Founded in 2014, ToChange Floral Institute has grown into a leading center for modern floristry education worldwide.
What began as a small studio in San Francisco quickly evolved into a rigorous institute dedicated to elevating the floral arts. Our first graduating cohort in 2015 went on to redesign the seasonal windows of major luxury houses across three continents. Today we maintain a global alumni network spanning over 40 countries.
ToChange exists to equip the next generation of floral designers with technical precision, sustainable practices and an uncompromising sensitivity to form, color, and emotion. We believe floral design is both an art and a rigorous science.
Each student begins with botanical anatomy, seasonal phenology and sustainable sourcing principles.
Daily hands-on workshops refine proportion, color theory and movement through live critique sessions.
Our industry partners assign live briefs from commercial installations to private couture events.
Elena Voss
Founder & Creative Director
Marcus Hale
Head of Botanical Studies
Dr. Lena Solari
Sustainability & Supply
Aarav Mehta
Commercial Design Lead